This is an opportunity to join a fast-growing company to help enable the future of travel. We're building a noise and automation platform used by thousands of Airbnb hosts and property managers around the world.

Location: London, UK

About Minut

Minut is a startup dedicated to revolutionizing the short-term rental industry with a commitment to sustainability. As the clear market leader and the sole monitoring solution endorsed by Airbnb, we are on a mission to make home-sharing work for everyone. We have developed cutting-edge sensor technology and a powerful SaaS platform tailored for Airbnb hosts and property managers. Our comprehensive solution addresses the key challenges in short-term rental operations, providing seamless monitoring and automation. With Minut hosts get peace of mind, neighbors quiet, and guests can enjoy their stay in privacy.

About the role

We are seeking a passionate Product Marketing Manager to join our scaling tech SaaS business in the short-term rental industry. An interest in the industry is required but no prior knowledge is necessary.

As the Product Marketing Manager, you will drive the development of our go-to-market strategies for Minut’s products, services, and features across marketing channels. You will create and track marketing initiatives to increase awareness, discoverability, and consideration of Minut against a series of KPIs. You will develop value proposition and messaging frameworks, and drive articulation of product portfolio positioning aligned to Minut’s key goals. You will help build a product our customers love: collaborate closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and customer feedback. You will be autonomous with an entrepreneurial spirit and unafraid to get your hands dirty.

Minut is a truly global business with target markets spread internationally - whilst no diverse language skills are required, experience working across international cultures will be of great benefit. Enabling our sales team will also form a core component as we look to further advance both our inbound and outbound content strategy.

Responsibilities:

• Work closely with the product team to fully understand product capabilities and features. This also includes having a deep understanding of product performance metrics to help drive marketing strategies.
• Be the central point of communication for coordinating the efforts between product, marketing, and sales.
• Work with the wider marketing team to develop and execute go-to-market strategies for product and feature launches to drive growth in our key geographies
• Report how we’re tracking towards the target and evolving the strategy based on market response.
• Work closely with the demand gen team to produce training material for sales enablement.
• Identifying and acting on key differences between North American and European-based target audiences and competitors.
• Crafting differentiated and resonant positioning & messaging informed by thorough knowledge of our industry, our customers, and our competitive landscape.
• Partnering closely with the sales team to help them surpass their targets — including building out materials like presentations and one-pagers, and enabling the sales team to use them effectively.
• Deeply understanding our customers, developing insights on personas, buyer journeys, and ideal customer profiles, and educating the company on those insights.
• Gathering feedback from customers, prospects, and partners to inform product strategy, refine messaging, and identify opportunities.